娱乐业务仍然是孩之宝的战略核心。除了《小猪佩奇》(Peppa Pig)、《变形金刚：地球火种》(Transformers: 地球火种)和《小马宝莉：讲述你的故事》（My Little Pony: Tell Your Tale）动画片外，孩之宝旗下还有三十多个娱乐内容项目正处于开发阶段。未来，孩之宝将持续开发与制作自有品牌的娱乐内容，推陈出新，为品牌创意注入全新活力。孩之宝“品牌蓝图”将全方位覆盖玩具、出版、游戏、授权消费品和落地娱乐体验各业务板块。
孩之宝以“品牌目标”为引领力量，致力于用游戏、玩具和故事为全世界消费者一步一个脚印地创造快乐，构建社群。数十年来，孩之宝因极强的企业社会责任而广受社会各界的认可。孩之宝被3BL Media评为百佳企业，并被纽约智库机构Ethisphere Institute评为全球最具商业道德的公司之一，被Civic 50评为全球50大最具社区意识企业之一。如需查询具体信息，请访问孩之宝官网（http://corporate.hasbro.com）。
Hasbro to Sell part of eOne Business to Lionsgate and establish Hasbro Entertainment Division
Aug 18-Hasbro Inc. recently announced that we have reached a definitive agreement to sell the eOne film and TV business to Lionsgate for approximately $500 million，consisting of $375 million in cash ,subject to certain purchase price adjustments, and the assumption by Lionsgate of production financing loans. The deal is expected to close by the end of 2023.
The sale will mainly include a content library of nearly 6,500 titles, active productions non-Hasbro owned IPs, eOne’s Canadian film & TV operations and the eOne unscripted business. EOne’s productions with which the Chinese audience are familiar like “Peppa Pig”, “PJ Masks” are not included in this sale. They will continue to be the key assets for Hasbro’s entertainment business alongside with Hasbro’s classic productions like “My Little Pony” and “Transformers”.
On Aug 16, Hasbro announced establishment of Hasbro Entertainment, a division that will be dedicated to leveraging Hasbro’s most valuable brands to develop and produce premium content across platforms for audiences of all ages, which unifies Hasbro’s film, television, animation, and digital media expertise under one umbrella, reflects a significant step in the execution of Hasbro’s Blueprint 2.0 strategy, which is defined by increased investment in Hasbro’s priority brands.
Entertainment is core to Hasbro’s strategy. In addition to Hasbro’s animation efforts that include Peppa Pig, Transformers: EarthSpark, and My Little Pony: Tell Your Tale, the company will retain a focused team of creative development and business affairs experts to shepherd the 30+ Hasbro-based projects in development. Going forward, Hasbro will continue to develop and produce entertainment based on the rich vault of Hasbro-owned brands and also bring to life new original ideas designed to fuel all areas of Hasbro’s blueprint including toys, publishing, gaming, licensed consumer products, and location-based entertainment.
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming ando entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.
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